Promotion

Marks a banner, a card or a link as a promotion the page tracks: it is reported as viewed once half of it is on screen, and as clicked on each click.

CODE

<a
  href="#offer"
  data-next-promotion="summer-sale"
  data-next-promotion-name="Summer sale"
  data-next-promotion-creative="hero-v2"
>
  …
</a>

Attributes

Attribute	Means
`data-next-promotion="<id>"`	The promotion's `id`, sent as `promotion_id`. Required: an empty value logs a warning and the element is not tracked
`data-next-promotion-name`	Its name, sent as `promotion_name`
`data-next-promotion-creative`	The image or version shown, sent as `creative_name`

Each element is reported as viewed once per page, the first time at least half of it is visible. Elements added later are tracked after next.bind(root).

The exit-intent popup is a promotion too, set up with next.exitIntent({ id, name, … }) (see the JavaScript API).

Events

promotion.viewed and promotion.clicked, with type: 'banner'; their tracking events are promotion_viewed and promotion_selected. See the Promotion lifecycle.